Thursday, February 9, 2012

What comes to mind when you hear the word "junior"? What about in the context of golf?

Imagine that you're between the ages of 21 and 39 and are considering joining a country club. If one club called memberships for your age group "junior golf memberships," would you be turned off? Would the name "young professionals membership" sound more appealing?What comes to mind when you hear the word "junior"? What about in the context of golf?look at it through the eyes of the retirees. They have to pay full price so to them the ability to call you "junior" makes it ok for them to charge you less. Quite frankly I see nothing wrong with it personally you can call me fat bastard if I get a steep discount on golf ha! That being said you have a very valid point maybe the term "junior"might be put off ish for some . Dicuss the terminology with your would be club and see if they may consider a change in terms , it might lead to more members if others feel as you do . The main reason for the discount is overall people in that age group have aquired less wealth than the senior member due to less years working and investing.What comes to mind when you hear the word "junior"? What about in the context of golf?
Country Club memberships are negotiable. Forget the "junior", "family", " single" etc. Traditional country clubs rely on monthly dues for survival. The profit centers at most cluns consist of the membership initiation, monthly dues, cart rental, food minimums and sometimes rental of halls and the opening on Mondays of the faciliity to outside users for outings. Some country clubs won't allow public access because then they fall under the guidelines of Federal Regs. for inclusion. You will see this when no cash is exchanged and only a signature or memeber number is placed on a ticket at the half way house.



Be mindful the club knows their burn rate and sets costs accordingly. My club has lost 25 memebers so my monthly dues got doubled. That's called an assessment. I call it bullshit. The cost of a pool and tennis courts is never a breakeven deal. Half of the old farts never held a tennis racket but when the memebershiop drive is on the amenities have to be there. So they claim.



My suggestion to you is simple. Shop around, clubs all acrosss the nation are in trouble. Participation in golf is flat, (National Golf Foundation), as a consequence, find a real golf club unless you like the fluff of a fancy dining room, valet parking, consierrge etc. Get the initiation fee reduced first to save on up front cash and then make sure you can't be assessed every month the directors fall short of the burn rate. A few extra miles of drive time will pay off if you do your leg work with the above in mind. Also, be mindful the members are the ones club officials are chosen from but most have a General Manager who cowers to the big shots at the club. Ask to play the course and talk with the pro. Find out what is REALLY costs to be a memeber. 35 is a cut off for most clubs for lower costs. The old farts that die off need to be replaced.



Good Hunting

Honest ExpertWhat comes to mind when you hear the word "junior"? What about in the context of golf?Before I read your description, the first thing that came to mind was junior golf. Once I read it, I don't understand your issue. I wouldn't be turned off being that I was interested in joining the club and at 39 years of age I could still be a junior member. At other clubs, it usually stops at 34-35. If you know a member of said club, they can recommend you for full membership. It always comes down to who you know in most instances regardless of the institution. Remember, "Membership has its privileges."What comes to mind when you hear the word "junior"? What about in the context of golf?
In golf especially, "junior" is associated with ages HS and younger. I would strongly advise you to stay away from that word with anything that is targeted towards adults. Without knowing the details of what you're offering I can't really suggest a better term, but I think something like "executive membership" or even "partial membership" would attract more attention.



Best of luck!What comes to mind when you hear the word "junior"? What about in the context of golf?It would be a bit flattering to be called a junior, but I would much rather go by young professional. That's just me though, I've actually considered making it a career.



I just think of a 13, 14 yr old kid just learning when I picture a JR.

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